Things to Consider while Giving Corporate Gifts to International Clients
Organizations follow different marketing strategies to make their brands popular. Nowadays, bestowing corporate gift has become a successful strategy to increase popularity. If you want to make new clients or maintain the old ones, you should confer them items representing your brand. However, you should be careful while following this strategy, especially when your clients are from overseas. Any wrong gift and even wrong packaging can break relation. Giving gifts in your country may not be a problem, but things can be different in their country. Your present can become a reason of embarrassment for them. Therefore, you should follow below mentioned tips to find an appropriate one.
There are different corporate gift related customs in different countries. In some nations, presents are considered as bribe if you have given these unwillingly, whereas in some, it is impolite not giving one. Therefore, you should do a little research about gifts related customs in different countries and purchase items accordingly. You must also consider company policy of the clients about receiving gifts.
It is also essential to take a gift from your own country. Obviously, you are representing a branch your company in a particular nation. Therefore, you must follow this custom. You should also avoid the misleading labels on a particular product. If you are not sure about it, you can take help of trustworthy store to find it out.
Company hierarchy can be important in some countries and you are also expected to follow this in the supposed value of your presents. You should also consider culture in a particular nation while bestowing corporate gifts. For example, in China, it is inappropriate to give a sharp object as a gift, whereas in India, it is not a good choice bestowing a bottle of wine. Your gift must not embarrass your clients. You should not make assumptions, but do a little research.
Well, these are some essential things you should know while bestowing corporate gifts for international clients.
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